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https://www.philipkingsley.com/philip-kingsley-elasticizer-extreme.html93Elasticizer Extreme Rich Deep-Conditioning Treatmenthttps://img-cdn.philipkingsley.com/media/catalog/product/t/r/tr_elasticizer_extreme-jar-150ml-rgb.png3131USDInStock/Shop by Hair Type/Hair Texture/Natural Coiled Curls /All Products/Best-Sellers/Elasticizer/Concern/Grey/Brassy Blonde Hair/Product Type /Treatments /Cart Suggestions/Product Type /Shop all Haircare Products /Product Type /Hair Masks/Concern/Dry or Damaged Hair/Concern/Frizz/Hair Texture/Coarse Hair/Product Type /Top Rated /Product Type /Hero Products /Best-Sellers/Product Type /Paraben Free Hair Care/Product Type /Lorna's Top Picks/Product Type /Black Friday/Black Friday Treatments/Product Type /Black Friday/Black Friday Elasticizer/Product Type /Black Friday/Shop all Black Friday/Product Type /Summer Hair Care1017215718195341922151531471620120756232233222224220258<p>This pre-shampoo treatment is targeted at a very specific hair type: <strong>extremely dry</strong>, porous and very thirsty! This product is ideal for hair that is exceptionally processed and damaged as it will provide instant replenishment, hydration and nourishment. <br /><br /><strong>For Frequency of Use </strong>see full product description below for more details</p> [mgz_pagebuilder]{"elements":[{"row_type":"full_width_row","content_position":"middle","gap_type":"padding","content_align":"center","device_type":"custom","background_type":"image","background_style":"contain","background_position":"center-bottom","parallax_speed":0.5,"mouse_parallax_size":30,"mouse_parallax_speed":10000,"lg_background_type":"image","lg_background_style":"cover","lg_background_position":"right-bottom","md_background_type":"image","md_background_style":"contain","md_background_position":"right-top","sm_background_type":"image","sm_background_style":"contain","sm_background_position":"right-top","xs_background_type":"image","xs_background_style":"auto","xs_background_position":"center-top","type":"row","id":"ega7cth","elements":[{"device_type":"custom","background_type":"image","background_style":"auto","background_position":"center-top","parallax_speed":0.5,"mouse_parallax_size":30,"mouse_parallax_speed":10000,"lg_background_type":"image","lg_background_style":"auto","lg_background_position":"center-top","md_background_type":"image","md_background_style":"auto","md_background_position":"center-top","sm_background_type":"image","sm_background_style":"auto","sm_background_position":"center-top","xs_background_type":"image","xs_background_style":"auto","xs_background_position":"center-top","md_size":6,"xl_offset_size":"","xl_size":25,"lg_offset_size":"","lg_size":"","md_offset_size":"","sm_offset_size":"","sm_size":"","xs_size":"","type":"column","id":"j79cbww","elements":[{"text":"The proven answer to dry hair","heading_type":"h6","device_type":"all","background_type":"image","background_style":"auto","background_position":"center-top","parallax_speed":0.5,"mouse_parallax_size":30,"mouse_parallax_speed":10000,"lg_background_type":"image","lg_background_style":"auto","lg_background_position":"center-top","md_background_type":"image","md_background_style":"auto","md_background_position":"center-top","sm_background_type":"image","sm_background_style":"auto","sm_background_position":"center-top","xs_background_type":"image","xs_background_style":"auto","xs_background_position":"center-top","type":"heading","id":"u5v9jeg","color":"#ffffff"},{"text":"Intensely rehydrate porous and fragile hair","heading_type":"h3","device_type":"all","background_type":"image","background_style":"auto","background_position":"center-top","parallax_speed":0.5,"mouse_parallax_size":30,"mouse_parallax_speed":10000,"lg_background_type":"image","lg_background_style":"auto","lg_background_position":"center-top","md_background_type":"image","md_background_style":"auto","md_background_position":"center-top","sm_background_type":"image","sm_background_style":"auto","sm_background_position":"center-top","xs_background_type":"image","xs_background_style":"auto","xs_background_position":"center-top","type":"heading","id":"itpoxkr","color":"#ffffff","font_size":"","margin_bottom":"25"},{"content":"<p><span style=\"color: #ffffff;\">Strands feel like straw? Frizziness out of control? Curls undefined? </span></p>\n<p><span style=\"color: #ffffff;\">Redefine curls, intensely rehydrate porous and fragile hair and dramatically decrease breakage with a weekly treatment of Elasticizer Extreme. </span></p>","device_type":"all","background_type":"image","background_style":"auto","background_position":"center-top","parallax_speed":0.5,"mouse_parallax_size":30,"mouse_parallax_speed":10000,"lg_background_type":"image","lg_background_style":"auto","lg_background_position":"center-top","md_background_type":"image","md_background_style":"auto","md_background_position":"center-top","sm_background_type":"image","sm_background_style":"auto","sm_background_position":"center-top","xs_background_type":"image","xs_background_style":"auto","xs_background_position":"center-top","type":"text","id":"ofn58y1"},{"layout":"vertical","device_type":"all","background_type":"image","background_style":"auto","background_position":"center-top","parallax_speed":0.5,"mouse_parallax_size":30,"mouse_parallax_speed":10000,"lg_background_type":"image","lg_background_style":"auto","lg_background_position":"center-top","md_background_type":"image","md_background_style":"auto","md_background_position":"center-top","sm_background_type":"image","sm_background_style":"auto","sm_background_position":"center-top","xs_background_type":"image","xs_background_style":"auto","xs_background_position":"center-top","spacing":"5px","icon_color":"#ffffff","text_color":"#ffffff","items":[{"icon":"fas mgz-fa-check","link_text":"Defines and strengthens curls","position":1},{"icon":"fas mgz-fa-check","link_text":"Reduces breakage by 40%* after one use","position":2},{"position":3,"icon":"fas mgz-fa-check","link_text":"Intenseldy hydrates & deeply conditions"},{"position":4,"icon":"fas mgz-fa-check","link_text":"Banishes frizz & tangles"}],"type":"icon_list","id":"au267rs","margin_bottom":"30"},{"title":"Full Product description","icon_position":"left","device_type":"all","background_type":"image","background_style":"auto","background_position":"center-top","parallax_speed":0.5,"mouse_parallax_size":30,"mouse_parallax_speed":10000,"lg_background_type":"image","lg_background_style":"auto","lg_background_position":"center-top","md_background_type":"image","md_background_style":"auto","md_background_position":"center-top","sm_background_type":"image","sm_background_style":"auto","sm_background_position":"center-top","xs_background_type":"image","xs_background_style":"auto","xs_background_position":"center-top","button_style":"flat","button_size":"md","gradient_color_1":"#dd3333","gradient_color_2":"#eeee22","box_shadow_color":"#cccccc","button_border_style":"solid","modal_type":"content","modal_effect":"mfp-move-horizontal","modal_content":"<p>Elasticizer Extreme contains all the deep conditioning ingredients of Philip Kingsley’s cult product Elasticizer, but in higher doses to nourish very dry, fragile and thirsty hair.</p>\n<p>Our pre shampoo conditioning treatment is heralded as the best hair treatment for damaged, dry & curly hair. It provides instant hydration and nourishment, leaving your hair full of elasticity, bounce and reflective shine.</p>\n<p>Forget all you know about traditional hair masks — Elasticizer Extreme pre-shampoo treatment brings frizzy, tangled strands back to life INSTANTLY. Designed for very dry, fragile, porous hair and coarse, coiled and curly hair textures. Our supercharged intensely conditioning pre-shampoo treatment mask will redefine curls, intensely rehydrate porous and fragile hair and dramatically decrease breakage.</p>\n<ul>\n<li>\n<p>CLINICALLY PROVEN to reduce breakage after just one use*</p>\n</li>\n<li>\n<p>Defines and smoothes curls </p>\n</li>\n<li><span style=\"font-size: 14px;\">Combats frizz</span></li>\n<li>\n<p>RESTORES ELASTICITY and bounce</p>\n</li>\n<li>\n<p>Banishes tangles, frizz & straw-like ends </p>\n</li>\n<li>\n<p>The solution to STRONGER, HEALTHIER HAIR</p>\n</li>\n<li>\n<p>INSTANT SHINE that catches the light</p>\n</li>\n<li>\n<p>Leaves hair obsessively smooth and soft</p>\n</li>\n<li>\n<p>Tames tangles</p>\n</li>\n<li>\n<p>Brings dry hair back to life</p>\n</li>\n</ul>\n<h4><span style=\"font-size: 16px;\"><strong>Why is hair elasticity important?</strong></span></h4>\n<p>Did you know that a healthy hair can stretch up to a third of its length, and swell up to 20% of its diameter, making it even stronger than a copper wire of the same diameter? However, when hair is dry and damaged it lacks stretchability, is weaker and will snap more easily under tension. </p>\n<p>Flooding hair with moisture, Elasticizer Extreme restores this stretch back into dry hair, which in turn makes strands more resilient against daily stressors like brushing and styling. In fact, after just ONE use, Elasticizer Extreme is CLINICALLY PROVEN to reduce breakage^. </p>\n<h4><span style=\"font-size: 16px;\"><strong>How do I use it?</strong></span></h4>\n<p>Apply Elasticizer Extreme to damp hair and leave for <span style=\"text-decoration: underline;\">at least</span> 20 minutes - the longer the better, and you can even leave it on overnight. Wash out with a Shampoo & Conditioner for your hair type and style as normal. </p>\n<p><span class=\"TextRun SCXP184299726 BCX0\" lang=\"EN-GB\" style=\"font-size: 10px;\" xml:lang=\"EN-GB\" data-usefontface=\"true\" data-contrast=\"none\"><span class=\"NormalTextRun SCXP184299726 BCX0\">^46% REDUCTION IN BREAKAGE AFTER ONE USE - INDEPENDENT INSTRUMENTAL TEST</span></span><span class=\"EOP SCXP184299726 BCX0\"></span></p>","modal_heading":"About Elasticizer Extreme Pre-Shampoo Treatment","show_modal_footer":false,"show_close_btn":true,"type":"button","id":"d8179cr","link":"{{mgzlink type=\"custom\" url=\"\" id=false title=\"\" extra=\"\" nofollow=false blank=false}}","add_icon":true,"icon":"fas mgz-fa-plus-circle","enable_modal":true,"button_border_radius":"0","button_background_color":"rgba(0, 0, 0, 0)","display_as_link":false,"auto_width":false,"padding_left":"","padding_right":"","button_css":"padding: 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Past Shoulderfilter_hair_profile:Itchy/Flaky Scalp, Grey Hair, No Issue, Sensitive Scalpfilter_hair_type:Natural Coiled Curlsfilter_processing:None, Little, Regularpk_feefo_rating:4.6pk_feefo_review_count:161sku:ELAST EXstock_visibility:In Stock218Elasticizer Extreme Rich Deep-Conditioning Treatment 75ml3131https://img-cdn.philipkingsley.com/media/catalog/product/t/r/tr_elasticizer_extreme-75ml-rgb.pngInStock75ml54654Elasticizer Extreme Rich Deep-Conditioning Treatment Refill 1000ml130130https://img-cdn.philipkingsley.com/media/catalog/product/5/2/5272-pk-elasticizer-extreme-treatment-1000ml.pngInStock1000ml-Refill54659Elasticizer Extreme Rich Deep-Conditioning Treatment 150ml5252https://img-cdn.philipkingsley.com/media/catalog/product/t/r/tr_elasticizer_extreme-jar-150ml-rgb_1.pngInStock150 mlStandardElasticizerExtremeShort, Past ShoulderItchy/Flaky Scalp, Grey Hair, No Issue, Sensitive ScalpNatural Coiled CurlsNone, Little, Regular4.6161ELAST EXIn StockElasticizer ExtremeRich Deep-Conditioning TreatmentAdds elasticity and bounce to natural tightly coiled curls and very porous hairShampoo, Conditioner, Treatments, Gift SetDamaged Hair, Dry Hair, Frizzy Hair, Hair Breakage, Processed Hair, Weak HairConditioning, Elasticity, Hydration, Replenishment, Shine, Smoothing, Strengthening, Sun/UV Protection
I thought it was the best pre shampoo I had ever used and I am so pleased with the results!! My hair has come back to life and I could not be happier because my hair is more manageable, my CURLS are much more BOUNCY and defined. My hair is more SHINIER, than ever before and my hair is so much easier to style.
NEW CUSTOMER, January 2023
Need to know a bit more?
Frequently Asked Questions
We answer some common queries about Elasticizer Extreme.
If you have more questions you can submit a question below or visit our Help Centre to speak with our Customer Care Team.
Elasticizer is best used regularly, so most people benefit from treating themselves once or twice a week. You will see immediate results from the very first use – but the longer you use it, the better hair will become over time.
Our tip is to start with a small amount and add more if you need it. If you feel the Elasticizer is really sinking in and visibly disappearing, then keep applying more until your hair feels slippery and covered. You can’t use too much! Your hair will only absorb as much as it needs, and you’ll be shampooing away any excess. The more out-of-condition and dry your hair is, the more Elasticizer it will drink in.
You can! If you are someone who prefers to shampoo in the morning, then you might find it is more convenient to apply Elasticizer before bed. It’s a good idea to wrap your hair in a microfibre turban overnight to keep it nice and secure. Then rinse well, shampoo and condition as normal the next day. If you have fine hair, shampoo twice.
Elasticizer is designed to be shampooed away, so for most hair types it is too heavy to be simply rinsed off. However, those with very curly hair sometimes feel it works well when used as a post-shampoo conditioner, and can really tame and smooth frizziness.
