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https://www.philipkingsley.com/philip-kingsley-elasticizer-bluebell-woods-1000ml.html54474Elasticizer Therapies Bluebell Woods Deep-Conditioning Treatment 1000mlhttps://img-cdn.philipkingsley.com/media/catalog/product/p/k/pk-elasticizer-therapies-bluebell_woods-1000ml_pump.png154154USDInStock/All Products/Concern/Frizz/Product Type /Hair Masks/Product Type /Elasticizer Therapies/Product Type /Black Friday/Black Friday Supersizes/Product Type /Singular Supersize21147215229218250Pre-shampoo hair mask treatment that delivers elasticity and bounce to hair. Also provides UV protection even after washing, helping prolong the life of colour treatments. Visible results from one application that improves condition of damaged hair with continued use. Fragrance free. <div class="magezon-builder magezon-builder-preload"><div class="uhll137 mgz-element mgz-element-row full_width_row mgz-row-equal-height content-middle"><div class="mgz-element-inner uhll137-s"><div data-background-type="image" data-parallax-image-background-position="center bottom" class="mgz-parallax uhll137-p"><div class="mgz-parallax-inner"></div></div><div class="inner-content mgz-container"><div class="b6rmbib mgz-element mgz-element-column mgz-col-xl-25 mgz-col-md-6"><div class="mgz-element-inner b6rmbib-s"><div class="dfqwx4y mgz-element mgz-child mgz-element-heading"><div class="mgz-element-inner dfqwx4y-s"><h6 class="mgz-element-heading-text" > Limited-Edition Bluebell Woods Scent </h6><style class="mgz-style">.mgz-element.dfqwx4y .mgz-element-heading-text{color:#ffffff;}</style></div></div><div class="vbh54ui mgz-element mgz-child mgz-element-heading"><div class="mgz-element-inner vbh54ui-s"><h3 class="mgz-element-heading-text" > Instantly hydrate dry hair, add shine and reduce frizz </h3><style class="mgz-style">.vbh54ui-s{margin-bottom:25px !important;}.mgz-element.vbh54ui .mgz-element-heading-text{color:#ffffff;}</style></div></div><div class="da8596j mgz-element mgz-child mgz-element-text"><div class="mgz-element-inner da8596j-s"><p><span style="color: #ffffff;">Strands feel like straw? Frizziness out of control? A weekly fix of Elasticizer is the answer your hair's been waiting for. </span></p><p><span style="color: #ffffff;">Elasticizer Bluebell Woods pre-shampoo treatment brings frizzy, tangled hair back to life INSTANTLY. Designed to put the elasticity back into dry, dehydrated strands, for a dramatic reduction in breakage.</span></p></div></div><div class="ebmdoex mgz-element mgz-child mgz-element-icon_list"><div class="mgz-element-inner ebmdoex-s"><div class="mgz-icon-list mgz-icon-list-vertical"><div class="mgz-icon-list-item"><i class="mgz-icon-list-item-icon fas mgz-fa-check"></i> <span class="mgz-icon-list-item-text">Clinically Proven to reduce damage by 46% after just one use*</span> </div><div class="mgz-icon-list-item"><i class="mgz-icon-list-item-icon fas mgz-fa-check"></i> <span class="mgz-icon-list-item-text">Reduces breakage by 46% after one use*</span> </div><div class="mgz-icon-list-item"><i class="mgz-icon-list-item-icon fas mgz-fa-check"></i> <span class="mgz-icon-list-item-text">Instantly adds shine</span> </div><div class="mgz-icon-list-item"><i class="mgz-icon-list-item-icon fas mgz-fa-check"></i> <span class="mgz-icon-list-item-text">Intensely hydrates dry hair</span> </div></div><style class="mgz-style">.ebmdoex-s{margin-bottom:30px !important;}.mgz-element.ebmdoex .mgz-icon-list-item{margin-bottom:5px;}.mgz-element.ebmdoex .mgz-icon-list-item-icon{color:#ffffff;}.mgz-element.ebmdoex .mgz-icon-list-item-text{color:#ffffff;}</style></div></div><div class="smspti7 mgz-element mgz-child mgz-element-button white"><div class="mgz-element-inner smspti7-s"><div class="mgz-button mgz-btn-style-flat mgz-btn-size-md"><a href="" class="mgz-link mgz-btn" title="" ><i class="fas mgz-fa-plus-circle"></i> Full Product description </a></div><style class="mgz-style">.smspti7-s{padding-right:0px !important;padding-left:0px !important;}.mgz-element.smspti7 .mgz-link{border-radius:0px;background-color:rgba(0, 0, 0, 0);}.mgz-element.smspti7 .mgz-link{border-radius:0px;background-color:rgba(0, 0, 0, 0);}.mgz-element.smspti7 .mgz-link{padding: 0;}</style></div></div><script>
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var content = '<div class=\"mgz-button-modal-inner\"><div class=\"mgz-button-modal-header\"><h3 class=\"mgz-button-modal-title\" >About Elasticizer Pre-Shampoo Treatment</h3></div><div class=\"mgz-button-modal-content\"><p>Forget all you know about traditional hair masks — Elasticizer pre-shampoo treatment brings frizzy, tangled strands back to life INSTANTLY. Designed to put the elasticity back into dry, dehydrated hair, for a dramatic reduction in breakage, this isn’t just any regular conditioning hair mask.</p><ul><li><p>CLINICALLY PROVEN to reduce breakage after just one use*</p></li><li><p>Quenches the thirst of dry hair</p></li><li><p>RESTORES ELASTICITY and bounce</p></li><li><p>Banishes tangles, frizz & straw-like ends </p></li><li><p>The solution to STRONGER, HEALTHIER HAIR</p></li><li><p>INSTANT SHINE that catches the light</p></li><li><p>Leaves hair obsessively smooth and soft</p></li><li><p>Tames tangles</p></li><li><p>Brings dry hair back to life </p></li></ul><h4><span style=\"font-size: 16px;\"><strong>Why is hair elasticity important?</strong></span></h4><p>Did you know that a healthy hair can stretch up to a third of its length, and swell up to 20% of its diameter, making it even stronger than a copper wire of the same diameter? However, when hair is dry and damaged it lacks stretchability, is weaker and will snap more easily under tension. </p><p>Flooding hair with moisture, Elasticizer restores this stretch back into dry hair, which in turn makes strands more resilient against daily stressors like brushing and styling. In fact, after just ONE use, Elasticizer is CLINICALLY PROVEN to reduce breakage^. Combatting dehydration, candyfloss ends and controlling frizz, this ultimate hair restorer recovers softness and movement to leave strands feeling obsessively soft, hydrated, with instant shine that catches the light. </p><h4><span style=\"font-size: 16px;\"><strong>How do I use it?</strong></span></h4><p>Apply Elasticizer to damp hair and leave for at least 10- 20 minutes — the longer the better. You can even leave it on overnight and sleep in it. Wash out with the correct Shampoo and Conditioner for your hair texture and style as normal.</p><p>TRICHOLOGIST TOP TIP: Double shampoo to ensure you thoroughly cleanse away all residue to leave your hair feeling weightless and bouncy. </p><h4><span style=\"font-size: 16px;\"><strong>The History of Elasticizer</strong></span></h4><p>We originally formulated Elasticizer for Audrey Hepburn, to give her that movie star bounce and shine she was missing after weeks of styling on set. It is still our bestselling dry or damaged hair treatment today. Cate Blanchett, Kate Winslet, Zendaya, Rochelle Humes and Georgia May Jagger are all long-time fans of this treatment, and with such advocates, we are confident you will love it too. The unique formula is used as part of the hair treatments received by every Client who visits our award-winning Clinics in London and New York.</p><p>A long-time favourite among celebrities including Cate Blanchett, Kate Winslet and Georgia May Jagger, we are confident you\'ll become a convert too!</p><p><span class=\"TextRun SCXP184299726 BCX0\" lang=\"EN-GB\" style=\"font-size: 10px;\" xml:lang=\"EN-GB\" data-usefontface=\"true\" data-contrast=\"none\"><span class=\"NormalTextRun SCXP184299726 BCX0\">^46% REDUCTION IN BREAKAGE AFTER ONE USE - INDEPENDENT INSTRUMENTAL TEST</span></span><span class=\"EOP SCXP184299726 BCX0\"></span></p></div></div>';
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Instantly hydrate dry hair, add shine and reduce frizz
Strands feel like straw? Frizziness out of control? A weekly fix of Elasticizer is the answer your hair's been waiting for.
Elasticizer Bluebell Woods pre-shampoo treatment brings frizzy, tangled hair back to life INSTANTLY. Designed to put the elasticity back into dry, dehydrated strands, for a dramatic reduction in breakage.
Clinically Proven to reduce damage by 46% after just one use*
Providing stretch and in turn strength, Hydrolyzed Elastin strengthens hair to ensure less breakage, while Castor Oil and Olive Oil rehydrate your hair to make it look shiny and healthy.
Switch off, pause, unplug and escape to the countryside with the soft scent of Bluebell Woods. Reminiscent of dewy woodland wanders, warm dappled sunshine and lush pools of native British Bluebells, this sentimental fragrance intertwines floral undertones with fruity notes of red berry. These delicate bell blossoms, with their calming pops of blue and heady scent, epitomise the opening ceremony of warmer seasons like no other.
Not only does it SMELL AMAZING , which lasts for days giving fresh smelling clean hair, but it really does make a difference. My hair definitely looks a lot LESS FRIZZY and less is snapping.
Blind User Panel, February 2023
Need to know a bit more?
Frequently Asked Questions
We answer some common queries about Elasticizer.
If you have more questions you can submit a question below or visit our Help Centre to speak with our Customer Care Team.
Elasticizer is best used regularly, so most people benefit from treating themselves once or twice a week. You will see immediate results from the very first use – but the longer you use it, the better hair will become over time.
Our tip is to start with a small amount and add more if you need it. If you feel the Elasticizer is really sinking in and visibly disappearing, then keep applying more until your hair feels slippery and covered. You can’t use too much! Your hair will only absorb as much as it needs, and because it's a pre shampoo treatment, you’ll be shampooing away any excess. The more out-of-condition and dry your hair is, the more Elasticizer it will drink in
You can! This miracle hair mask can be left in for 10-20 minutes or kept on overnight for maximum results. If you are someone who prefers to shampoo in the morning, then you might find it is more convenient to apply Elasticizer before bed. Simply apply the deep conditioning treatment and wrap your hair in a microfibre turban overnight to keep it nice and secure. Then rinse well, shampoo and condition as normal the next day. Frequent use will lead to healthier looking hair with less breakage, allowing you to achieve salon-level results from one at home hair treatment.
No, conditioner and Elasticizer do different jobs. With its high concentration of oils, Elasticizer is designed to be used as a pre-wash hair mask so that any residue can be cleansed away with shampoo. This is because for most hair types, the formulation is simply too heavy to be rinsed away with water.
You can, but we recommend you do not use Elasticizer 72 hours before or after colour-treating your hair, as it may affect how the colour takes during this period only. For more information read our article on Hair Colouring.
If you have a sensitive scalp you can still use Elasticizer Therapies, this is because none of our Elasticizer Deep-Conditioning Treatments (including both scented and unscented versions) are recommended for use directly on the scalp. When applying this treatment to hair, stick only to the mid-lengths and ends, avoiding the roots and scalp area entirely.
*INDEPENDENT USER TRIAL ON VIRGIN HAIR AFTER FIRST USE **INDEPENDENT USER TRIAL ON VIRGIN HAIR AFTER 4 WEEKS USE
