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https://www.philipkingsley.com/philip-kingsley-elasticizer-bluebell-woods.html54493Elasticizer Therapies Bluebell Woods Deep-Conditioning Treatmenthttps://img-cdn.philipkingsley.com/media/catalog/product/p/k/pk-elasticizer-therapies-bluebell_woods-150ml_jar_1__1.png2835USDInStock/Product Type /Treatments /Product Type /Black Friday/Black Friday Treatments195222Pre-shampoo hair mask treatment that delivers elasticity and bounce to hair. Also provides UV protection even after washing, helping prolong the life of colour treatments. Visible results from one application that improves condition of damaged hair with continued use. Fragrance free. 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Frizziness out of control? A weekly fix of Elasticizer is the answer your hair's been waiting for. </span></p>\n<p><span style=\"color: #ffffff;\">Elasticizer Bluebell Woods pre-shampoo treatment brings frizzy, tangled hair back to life INSTANTLY. Designed to put the elasticity back into dry, dehydrated strands, for a dramatic reduction in breakage.</span></p>","device_type":"all","background_type":"image","background_style":"auto","background_position":"center-top","parallax_speed":0.5,"mouse_parallax_size":30,"mouse_parallax_speed":10000,"lg_background_type":"image","lg_background_style":"auto","lg_background_position":"center-top","md_background_type":"image","md_background_style":"auto","md_background_position":"center-top","sm_background_type":"image","sm_background_style":"auto","sm_background_position":"center-top","xs_background_type":"image","xs_background_style":"auto","xs_background_position":"center-top","type":"text","id":"mcyew1a"},{"layout":"vertical","device_type":"all","background_type":"image","background_style":"auto","background_position":"center-top","parallax_speed":0.5,"mouse_parallax_size":30,"mouse_parallax_speed":10000,"lg_background_type":"image","lg_background_style":"auto","lg_background_position":"center-top","md_background_type":"image","md_background_style":"auto","md_background_position":"center-top","sm_background_type":"image","sm_background_style":"auto","sm_background_position":"center-top","xs_background_type":"image","xs_background_style":"auto","xs_background_position":"center-top","spacing":"5px","icon_color":"#ffffff","text_color":"#ffffff","items":[{"icon":"fas mgz-fa-check","link_text":"Clinically Proven to reduce damage by 46% after just one use*","position":1},{"icon":"fas mgz-fa-check","link_text":"Reduces breakage by 46% after one use*","position":2},{"position":3,"icon":"fas mgz-fa-check","link_text":"Instantly adds shine"},{"position":4,"icon":"fas mgz-fa-check","link_text":"Intensely hydrates dry hair"}],"type":"icon_list","id":"cjwa2ek","margin_bottom":"30"},{"title":"Full Product description","icon_position":"left","device_type":"all","background_type":"image","background_style":"auto","background_position":"center-top","parallax_speed":0.5,"mouse_parallax_size":30,"mouse_parallax_speed":10000,"lg_background_type":"image","lg_background_style":"auto","lg_background_position":"center-top","md_background_type":"image","md_background_style":"auto","md_background_position":"center-top","sm_background_type":"image","sm_background_style":"auto","sm_background_position":"center-top","xs_background_type":"image","xs_background_style":"auto","xs_background_position":"center-top","button_style":"flat","button_size":"md","gradient_color_1":"#dd3333","gradient_color_2":"#eeee22","box_shadow_color":"#cccccc","button_border_style":"solid","modal_type":"content","modal_effect":"mfp-move-horizontal","modal_content":"<p>Forget all you know about traditional hair masks — Elasticizer pre-shampoo treatment brings frizzy, tangled strands back to life INSTANTLY. Designed to put the elasticity back into dry, dehydrated hair, for a dramatic reduction in breakage, this isn’t just any regular conditioning hair mask.</p>\n<ul>\n<li>\n<p>CLINICALLY PROVEN to reduce breakage after just one use*</p>\n</li>\n<li>\n<p>Quenches the thirst of dry hair</p>\n</li>\n<li>\n<p>RESTORES ELASTICITY and bounce</p>\n</li>\n<li>\n<p>Banishes tangles, frizz & straw-like ends </p>\n</li>\n<li>\n<p>The solution to STRONGER, HEALTHIER HAIR</p>\n</li>\n<li>\n<p>INSTANT SHINE that catches the light</p>\n</li>\n<li>\n<p>Leaves hair obsessively smooth and soft</p>\n</li>\n<li>\n<p>Tames tangles</p>\n</li>\n<li>\n<p>Brings dry hair back to life </p>\n</li>\n</ul>\n<h4><span style=\"font-size: 16px;\"><strong>Why is hair elasticity important?</strong></span></h4>\n<p>Did you know that a healthy hair can stretch up to a third of its length, and swell up to 20% of its diameter, making it even stronger than a copper wire of the same diameter? However, when hair is dry and damaged it lacks stretchability, is weaker and will snap more easily under tension. </p>\n<p>Flooding hair with moisture, Elasticizer restores this stretch back into dry hair, which in turn makes strands more resilient against daily stressors like brushing and styling. In fact, after just ONE use, Elasticizer is CLINICALLY PROVEN to reduce breakage^. Combatting dehydration, candyfloss ends and controlling frizz, this ultimate hair restorer recovers softness and movement to leave strands feeling obsessively soft, hydrated, with instant shine that catches the light. </p>\n<h4><span style=\"font-size: 16px;\"><strong>How do I use it?</strong></span></h4>\n<p>Apply Elasticizer to damp hair and leave for at least 10- 20 minutes — the longer the better. You can even leave it on overnight and sleep in it. Wash out with the correct Shampoo and Conditioner for your hair texture and style as normal.</p>\n<p>TRICHOLOGIST TOP TIP: Double shampoo to ensure you thoroughly cleanse away all residue to leave your hair feeling weightless and bouncy. </p>\n<h4><span style=\"font-size: 16px;\"><strong>The History of Elasticizer</strong></span></h4>\n<p>We originally formulated Elasticizer for Audrey Hepburn, to give her that movie star bounce and shine she was missing after weeks of styling on set. It is still our bestselling dry or damaged hair treatment today. Cate Blanchett, Kate Winslet, Zendaya, Rochelle Humes and Georgia May Jagger are all long-time fans of this treatment, and with such advocates, we are confident you will love it too. 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Instantly hydrate dry hair, add shine and reduce frizz
Strands feel like straw? Frizziness out of control? A weekly fix of Elasticizer is the answer your hair's been waiting for.
Elasticizer Bluebell Woods pre-shampoo treatment brings frizzy, tangled hair back to life INSTANTLY. Designed to put the elasticity back into dry, dehydrated strands, for a dramatic reduction in breakage.
Clinically Proven to reduce damage by 46% after just one use*
The At Home Hair Treatment Loved By Our Customers...
Ali likes to put her Elasticizer on, pop her cap on, and head for a run
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Hair-mask like Holly and make it part of your weekly self-care time routine
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Get soft, shiny, healthy hair without any residue weighing down your fine hair
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Tainsley likes to get Elasticizer on her hair while she tackles some life-admin
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Nina repairs the damage from her sun and swim-filled holiday
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Tash multi-tasks with Elasticizer on while she does the housework
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Catch up on your favourite shows while you treat your hair
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Sonia multi-masks with Elasticizer and a face mask for some me-time
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New mum, Daisie, fits in Elasticizer overnight
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The Fragrance
Bluebell Woods
Switch off, pause, unplug and escape to the countryside with the soft scent of Bluebell Woods. Reminiscent of dewy woodland wanders, warm dappled sunshine and lush pools of native British Bluebells, this sentimental fragrance intertwines floral undertones with fruity notes of red berry. These delicate bell blossoms, with their calming pops of blue and heady scent, epitomise the opening ceremony of warmer seasons like no other.
Incredible results
Why choose Elasticizer?
94%
reported hair no longer felt like straw after FIRST use*
8 in 10
users reported hair felt HEALTHIER after FIRST use*
Providing stretch and in turn strength, Hydrolyzed Elastin strengthens hair to ensure less breakage, while Castor Oil and Olive Oil rehydrate your hair to make it look shiny and healthy.
Not only does it SMELL AMAZING , which lasts for days giving fresh smelling clean hair, but it really does make a difference. My hair definitely looks a lot LESS FRIZZY and less is snapping.
Elasticizer is best used regularly, so most people benefit from treating themselves once or twice a week. You will see immediate results from the very first use – but the longer you use it, the better hair will become over time.
Our tip is to start with a small amount and add more if you need it. If you feel the Elasticizer is really sinking in and visibly disappearing, then keep applying more until your hair feels slippery and covered. You can’t use too much! Your hair will only absorb as much as it needs, and because it's a pre shampoo treatment, you’ll be shampooing away any excess. The more out-of-condition and dry your hair is, the more Elasticizer it will drink in
You can! This miracle hair mask can be left in for 10-20 minutes or kept on overnight for maximum results. If you are someone who prefers to shampoo in the morning, then you might find it is more convenient to apply Elasticizer before bed. Simply apply the deep conditioning treatment and wrap your hair in a microfibre turban overnight to keep it nice and secure. Then rinse well, shampoo and condition as normal the next day. Frequent use will lead to healthier looking hair with less breakage, allowing you to achieve salon-level results from one at home hair treatment.
No, conditioner and Elasticizer do different jobs. With its high concentration of oils, Elasticizer is designed to be used as a pre-wash hair mask so that any residue can be cleansed away with shampoo. This is because for most hair types, the formulation is simply too heavy to be rinsed away with water.
You can, but we recommend you do not use Elasticizer 72 hours before or after colour-treating your hair, as it may affect how the colour takes during this period only. For more information read our article on Hair Colouring.
If you have a sensitive scalp you can still use Elasticizer Therapies, this is because none of our Elasticizer Deep-Conditioning Treatments (including both scented and unscented versions) are recommended for use directly on the scalp. When applying this treatment to hair, stick only to the mid-lengths and ends, avoiding the roots and scalp area entirely.
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Customer Reviews
*INDEPENDENT USER TRIAL ON VIRGIN HAIR AFTER FIRST USE **INDEPENDENT USER TRIAL ON VIRGIN HAIR AFTER 4 WEEKS USE
