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https://www.philipkingsley.com/philip-kingsley-elasticizer-extreme.html93Elasticizer Extreme Rich Deep-Conditioning Treatmenthttps://img-cdn.philipkingsley.com/media/catalog/product/t/r/tr_elasticizer_extreme-jar-150ml-rgb.png3131USDInStock/Shop by Hair Type/Hair Texture/Natural Coiled Curls /All Products/Best-Sellers/Elasticizer/Concern/Grey/Brassy Blonde Hair/Product Type /Treatments /Cart Suggestions/Product Type /Shop all Haircare Products /Product Type /Hair Masks/Concern/Dry or Damaged Hair/Concern/Frizz/Hair Texture/Coarse Hair/Product Type /Top Rated /Product Type /Hero Products /Best-Sellers/Product Type /Paraben Free Hair Care/Product Type /Lorna's Top Picks/Product Type /Black Friday/Black Friday Treatments/Product Type /Black Friday/Black Friday Elasticizer/Product Type /Black Friday/Shop all Black Friday/Product Type /Summer Hair Care1017215718195341922151531471620120756232233222224220258<p>This pre-shampoo treatment is targeted at a very specific hair type: <strong>extremely dry</strong>, porous and very thirsty! This product is ideal for hair that is exceptionally processed and damaged as it will provide instant replenishment, hydration and nourishment. <br /><br /><strong>For Frequency of Use </strong>see full product description below for more details</p> <div class="magezon-builder magezon-builder-preload"><div class="ega7cth mgz-element mgz-element-row full_width_row mgz-row-equal-height content-middle"><div class="mgz-element-inner ega7cth-s"><div data-background-type="image" data-parallax-image-background-position="center bottom" class="mgz-parallax ega7cth-p"><div class="mgz-parallax-inner"></div></div><div class="inner-content mgz-container"><div class="j79cbww mgz-element mgz-element-column mgz-col-xl-25 mgz-col-md-6"><div class="mgz-element-inner j79cbww-s"><div class="u5v9jeg mgz-element mgz-child mgz-element-heading"><div class="mgz-element-inner u5v9jeg-s"><h6 class="mgz-element-heading-text" > The proven answer to dry hair </h6><style class="mgz-style">.mgz-element.u5v9jeg .mgz-element-heading-text{color:#ffffff;}</style></div></div><div class="itpoxkr mgz-element mgz-child mgz-element-heading"><div class="mgz-element-inner itpoxkr-s"><h3 class="mgz-element-heading-text" > Intensely rehydrate porous and fragile hair </h3><style class="mgz-style">.itpoxkr-s{margin-bottom:25px !important;}.mgz-element.itpoxkr .mgz-element-heading-text{color:#ffffff;}</style></div></div><div class="ofn58y1 mgz-element mgz-child mgz-element-text"><div class="mgz-element-inner ofn58y1-s"><p><span style="color: #ffffff;">Strands feel like straw? Frizziness out of control? Curls undefined? </span></p><p><span style="color: #ffffff;">Redefine curls, intensely rehydrate porous and fragile hair and dramatically decrease breakage with a weekly treatment of Elasticizer Extreme. </span></p></div></div><div class="au267rs mgz-element mgz-child mgz-element-icon_list"><div class="mgz-element-inner au267rs-s"><div class="mgz-icon-list mgz-icon-list-vertical"><div class="mgz-icon-list-item"><i class="mgz-icon-list-item-icon fas mgz-fa-check"></i> <span class="mgz-icon-list-item-text">Defines and strengthens curls</span> </div><div class="mgz-icon-list-item"><i class="mgz-icon-list-item-icon fas mgz-fa-check"></i> <span class="mgz-icon-list-item-text">Reduces breakage by 40%* after one use</span> </div><div class="mgz-icon-list-item"><i class="mgz-icon-list-item-icon fas mgz-fa-check"></i> <span class="mgz-icon-list-item-text">Intenseldy hydrates & deeply conditions</span> </div><div class="mgz-icon-list-item"><i class="mgz-icon-list-item-icon fas mgz-fa-check"></i> <span class="mgz-icon-list-item-text">Banishes frizz & tangles</span> </div></div><style class="mgz-style">.au267rs-s{margin-bottom:30px !important;}.mgz-element.au267rs .mgz-icon-list-item{margin-bottom:5px;}.mgz-element.au267rs .mgz-icon-list-item-icon{color:#ffffff;}.mgz-element.au267rs .mgz-icon-list-item-text{color:#ffffff;}</style></div></div><div class="d8179cr mgz-element mgz-child mgz-element-button white"><div class="mgz-element-inner d8179cr-s"><div class="mgz-button mgz-btn-style-flat mgz-btn-size-md"><a href="" class="mgz-link mgz-btn" title="" ><i class="fas mgz-fa-plus-circle"></i> Full Product description </a></div><style class="mgz-style">.d8179cr-s{padding-right:0px !important;padding-left:0px !important;}.mgz-element.d8179cr .mgz-link{border-radius:0px;background-color:rgba(0, 0, 0, 0);}.mgz-element.d8179cr .mgz-link{border-radius:0px;background-color:rgba(0, 0, 0, 0);}.mgz-element.d8179cr .mgz-link{padding: 0;}</style></div></div><script>
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I thought it was the best pre shampoo I had ever used and I am so pleased with the results!! My hair has come back to life and I could not be happier because my hair is more manageable, my CURLS are much more BOUNCY and defined. My hair is more SHINIER, than ever before and my hair is so much easier to style.
NEW CUSTOMER, January 2023
Need to know a bit more?
Frequently Asked Questions
We answer some common queries about Elasticizer Extreme.
If you have more questions you can submit a question below or visit our Help Centre to speak with our Customer Care Team.
Elasticizer is best used regularly, so most people benefit from treating themselves once or twice a week. You will see immediate results from the very first use – but the longer you use it, the better hair will become over time.
Our tip is to start with a small amount and add more if you need it. If you feel the Elasticizer is really sinking in and visibly disappearing, then keep applying more until your hair feels slippery and covered. You can’t use too much! Your hair will only absorb as much as it needs, and you’ll be shampooing away any excess. The more out-of-condition and dry your hair is, the more Elasticizer it will drink in.
You can! If you are someone who prefers to shampoo in the morning, then you might find it is more convenient to apply Elasticizer before bed. It’s a good idea to wrap your hair in a microfibre turban overnight to keep it nice and secure. Then rinse well, shampoo and condition as normal the next day. If you have fine hair, shampoo twice.
Elasticizer is designed to be shampooed away, so for most hair types it is too heavy to be simply rinsed off. However, those with very curly hair sometimes feel it works well when used as a post-shampoo conditioner, and can really tame and smooth frizziness.
