It is important to clean your brushes regularly to remove the build-up of dirt, dust, residue, oils, styling products and old hair that can accumulate with frequent use. This will avoid redepositing it back onto your clean hair and scalp, and ensure your brush retains its grip and efficacy for longer. To do this correctly and prevent inflicting any damage onto your brush, always wipe it gently with a clean, damp cloth. Never submerge the paddle or bristles in water and refrain from any intense scrubbing.